Since 1980, Golden Artist Colors has enjoyed the privilege of collaborating with artists to make the highest quality professional art materials. That same collaborative process has produced a new, thoroughly modern watercolor we call QoR. QoR retains the best qualities of traditional watercolors while expanding the range and versatility of each color. QoR's exclusive binder provides more pigment in every brushstroke, offering a strength, range and versatility unmatched in the history of watercolors. The unique QoR formulation accentuates the luminosity and brilliance of pigments even after drying. It provides the subtlety, transparency and flow of a great watercolor, with colors that have as much vibrancy and fire as the best acrylic or oil paint.